AI PRICING FOR TRANSPORTATION AND LOGISTICS (T&L)

Smarter Pricing for Every Shipment

Replace guesswork with neural-network pricing, real-time rating, and capacity-aware offers. Connect quoting, routing, and revenue tools to move faster—and profitably.

Transportation worker

Built for Cargo, Transport, and Logistics Teams That Need Speed, Control, and Measurable Margins

Unify pricing, quoting, and governance all in one place. Centralize data, automate approvals, and publish rates anywhere—APIs, portals, and sales. Use AI to predict demand, protect margins, and quote confidently in volatile markets.

two comets

Dynamic pricing

Move from manual spreadsheets to AI pricing that adapts by lane, weight, service level, and capacity. Publish new rates instantly to portals, TMS, and sales.

snake comet

Centralized quoting

Standardize spot, contract, and exception workflows. Auto-calculate accessorials, fuel, and surcharges, then route for approval with guardrails.

big comet left

Capacity awareness

Price with live capacity signals to avoid overcommitments. Optimize loads and space utilization to push more profitable deals over the finish line.

Solve Today’s T&L Pricing Challenges—Fast, Accurate, and Integrated with Your Stack

From last-minute air cargo bookings to complex LTL constraints, unify pricing and quoting across modes. Automate the busywork, surface smarter prices, and give customers instant answers.

Extend Pricing Precision across Your Commercial Stack—Quote Faster, Protect Margin, and Scale Governance

Add-on capabilities accelerate time to value. Connect CPQ for guided selling, analytics for outlier detection, and rebate management to close the loop from price to profit—all with enterprise-grade APIs.

Price Optimization

Use AI to recommend the right price for every deal. Models analyze demand, competition, win rate signals, and market shifts to deliver precise, account-specific prices that improve revenue and margins.

Price Management

Centralize, govern, and publish all pricing structures—lists, floors, targets, discounts, and exceptions. Automate updates, enforce controls, and ensure every channel uses the latest rates.

Revenue & Commerce

Guide reps to profitable offers with guardrails, bundles, and automated terms. Generate proposals, contracts, and eSignatures in a single, auditable flow.

Contract lifecycle management

Automate contract execution with an enterprise-grade clause library and intelligent AI that reads third-party paper for risk. Protect margins, accelerate approval cycles, and eliminate legal friction.

Document automation

Automate professional, brand-compliant document generation across your entire logistics network. Eliminate manual data entry errors by producing accurate quotes, bills of lading, and freight manifests. 

See How Transportation Leaders Are Innovating With Conga

3-person team scaled to manage 1,000s of contracts monthly

Products used:

Conga CLM

The move to Conga [CLM] was something that really helped us plan for the future because we needed to know, on any given day, that we could suddenly make one product invalid or swap out another.

Jacob Wagemann
Salesforce Consultant
@ Southwest Business, a division of Southwest Airlines
Coworkers smiling

Cut quote time by 75% with Smart CPQ 

Products used:

Conga CPQ

Price Optimization and Management (POM)

Before Conga, our salespeople spent on average 20 minutes per quote, depending on how complex it was. Now they spend only 5 minutes per quote on average. Some of them go in 1 minute; some go in 3 minutes. Smart CPQ has saved us 15 minutes per quote, freeing up for the entire salesforce about 12 hours per week for one person.

Iris Van Goethem
Vice President of Revenue Management and Pricing
@ Cargolux
Salesperson on call

Using pricing as a competitive differentiator 

Products used:

Price Optimization and Management (POM) 

The switch to AI-powered pricing has transformed our operations and strengthened our customer relationships. Our pricing strategy, powered by Conga, is a clear differentiator, helping us avoid the commodity trap and position value at a market-relevant price point for our customers.

Mark Davis
Vice President, Pricing
@ Averitt
Man and woman looking at tablet

Enabled real-time pricing at scale 

Products used

Conga CPQ

Price Optimization and Management (POM) 

The challenge that we are solving… is to move away from one-size-fits-all pricing towards dynamic pricing. This is a key requirement for us to really take the next step on our self-service platform and enable real-time pricing.

Florent Bonello
VP Cargo Revenue Management & Pricing
@ Qatar Airways Cargo
Hands typing

See how real-time pricing transforms quoting and win rates

Explore how dynamic pricing, centralized quoting, and governance tools can strengthen your cargo, transport, and logistics operations.

Frequently Asked Questions

  • How is AI-based pricing different from rules or spreadsheets?

    Rules fix prices based on static thresholds. AI models learn patterns from transactions, costs, lanes, seasons, and capacity. They continuously update, recommend targets, and explain drivers so teams price faster with more confidence.

  • Can we keep our tariffs and still use dynamic pricing?

    Yes. Tariffs and contracts remain your baseline. Dynamic pricing layers on market and capacity signals to generate guard-railed spot or exception prices while preserving policy and compliance.

  • How fast can we publish new rates to portals and TMS?

    Most customers publish in near real time via APIs. Common updates—fuel, accessorials, lane changes—are automated and versioned, so downstream systems and sales see the latest rates instantly.

  • What metrics improve after rollout?

    Typical outcomes include lower time-to-quote, higher win rate, tighter price realization, and reduced leakage from overrides. Teams also see fewer manual touches thanks to automated approvals.

  • How do you handle complex accessorials and surcharges?

    They’re parameterized and applied automatically during quote build. Business users manage rules for fuel, detention, liftgate, and more—no code required—and changes are tracked for audit.

  • What does integration look like with our stack?

    Prebuilt APIs connect to common TMS, CRM, and e-commerce portals. We map data models, set event triggers for price updates, and secure access with SSO and role-based controls.