ADVANTAGE CPQ SOFTWARE
Experience Faster Sales Cycles for Any Product Configuration
Advantage CPQ software helps sales teams configure complex product catalogs, deliver accurate quotes, and protect margins on every deal.
Over 25 million orders created by more than 2 million CPQ users
How Our Customers Achieve Revenue Growth with Advantage CPQ
Faster time to quote
Increase in overall deal size
Improvement in win rate
Configure the Perfect Quotes to Hit Your Revenue Targets
How can we prevent revenue loss caused by pricing errors and manual processes?
Automate quotes, enforce pricing rules, and control discounts with Advantage CPQ.
How can we adapt to new revenue opportunities and markets?
Introduce new offerings and multiple revenue streams (direct sales, partners, online) using a single CPQ engine.
How can we speed up deals and capture more upsell opportunities?
Leverage a unified data model that gives you an end-to-end view of all revenue opportunities, obligations, and risks.
How do we enable customers to buy the way they want while maintaining consistent pricing?
Ensure consistent pricing with Advantage CPQ, the only vendor that provides robust pricing rules across all revenue streams without add-ons.
Capture Your Entire Quote-to-Cash Process on a Single Platform
Manage unlimited solution configurations
- Use codified and rule-based configuration to help ensure accuracy
Define product relationships and dependencies with a rules-based engine, reducing errors and ensuring compliance for complex quotes.
- Quote tangible goods, services, subscriptions, and usage-based offerings together
Combine different product types in a single quote using a unified catalog, simplifying the quoting process for comprehensive solutions.
- Keep subscriptions in sync with changes made
Update subscription details automatically, ensuring all modifications are reflected accurately without manual adjustments.
Guide users to the optimal configuration
- Provide deal guidance tools to improve margins
Use recommendations to suggest optimal product configurations and pricing, helping sales teams maximize profitability.
- Validate quotes in real time to reduce errors
Employ validation tools to ensure configurations are correct, including checking items already purchased or in the cart, and providing accurate and compliant quotes.
- Use dynamic questions and scripts to enhance the sales process
Guide users through the configuration process with interactive prompts and suggested additions to ensure accurate, tailored solutions.
Streamline product bundling and customization
- Maintain a single catalog
Sell simple bundles to complex configured tangible goods, services, subscriptions, and usage-based offerings, using a single catalog.
- Search quickly to find desired products
Use robust search capabilities to quickly locate specific products or bundles, speeding up the quoting process.
- Gain insights into optional components or services
Leverage guided configuration rules to provide visibility into add-ons and services, helping sales reps maximize upsell and cross-sell opportunities.
Enhance subscription management
- Manage subscriptions throughout their lifecycle
Handle all subscription-related activities—from creation and modification to renewals—using automated tools to improve efficiency.
- Automate renewal management to save time and effort
Set up automated creation of renewal opportunities and quotes to improve efficiency and ensure renewal opportunities are not missed.
- Terminate, co-terminate, swap, or change subscriptions easily
Use flexible options to modify, swap, or terminate orders based on customer needs, improving customer lifetime value.
- Sync order changes automatically
Keep your data up to date across quotes, billing, and contracts through a single data model.
Optimize pricing to win deals
- Support discrete and range-based pricing models
Define pricing rules for both fixed and range-based pricing to accommodate different customer needs.
- Apply cumulative range pricing
Optimize bulk deals with automated discounts based on cumulative purchase quantities, providing attractive pricing for large-volume buyers.
- Offer one-time and recurring pricing options for flexibility
Manage diverse pricing needs by configuring both one-time fees and recurring charges in quotes.
- Ensure consistency with related pricing across product
Use pricing rules to automatically adjust prices for related products, reducing errors and maintaining alignment.
- Maintain legal pricing obligations
Price each configuration optimally, incorporating contracted pricing and promotions.
Improve margins to maximize deals
- Provide transparency into rebate programs
Conga Rebate Management improves top-line growth while preventing margin leakage.
- Protect deals by considering negotiated prices
Use preconfigured pricing rules to correctly apply negotiated prices and avoid unapproved discounts.
- Offer B2C-like promotions and discounts for B2B clients
Set up promotional campaigns and pricing models within the platform to drive sales while maintaining control over discount thresholds.
- Eliminate rogue discounting with controlled pricing approvals
Provide sellers with insights into acceptable discounts and automate approval workflows for out-of-compliance discounts.
Complete Your Commerce Chain
Advantage CPQ connects your entire commerce lifecycle within the Conga Advantage Platform. While it delivers incredibly accurate quotes and proposals, it goes far beyond simple configuration to maximize margins, eliminate friction, and accelerate your overall transaction flow.
Optimize pricing with predictive intelligence
Deploy predictive AI to deliver profitable, account-specific customer pricing.
Automate brand-compliant document generation
Instantly generate error-free, on-brand commercial documents across your network.
Invoice accurately
Automate invoice generation for orders configured in the CPQ platform.
Align contracts with negotiations
Create accurate contracts and ensure alignment with the negotiated proposals.
See What Customers Say About Advantage CPQ
Optimize your commerce with the right CPQ technology
See our CPQ demo to learn how Conga helps drive revenue growth.
Frequently Asked Questions
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Is CPQ part of CRM?
No, CPQ is not part of CRM solutions, but it enhances them. CPQ continues the buying process of an opportunity captured in CRM. The sales team can use CPQ software to configure the appropriate solution and create a quote once an opportunity is created.
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Who could benefit from a CPQ quoting tool?
A CPQ quoting tool benefits everyone involved in the sales process, including partners and customers using self-service. CPQ quoting software provides guidance on configuring the optimal order to meet a customer’s needs. Advantage CPQ ensures the proper selection of entitled products and contracted pricing for each customer based on their specific requirements.
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How does CPQ improve the sales process?
CPQ automates the creation of quotes or orders and provides the guardrails to ensure the correct products and services are selected based on the customer’s requirements and entitlements. It includes the following CPQ features, providing sales teams and buyers with a centralized platform to:
- Generate accurate quotes quickly: Advantage CPQ provides guided configuration that improves the accuracy of selling all types of items regardless of product complexity, eliminating manual errors and speeding up the quoting process.
- Improve deal accuracy: by ensuring consistent pricing and configuration rules, CPQ helps prevent mistakes that can lead to lost deals, reduced margins, and a poor customer buying experience.
- Increase sales efficiency: CPQ solutions automate repetitive tasks, freeing up sales reps to focus on building relationships and closing deals.
- Gain better insights: CPQ provides analytics and reporting tools that help sales teams track performance, identify trends, and make data-driven decisions.
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What is Conga CPQ software?
Conga CPQ (Configure, Price, Quote) is software that helps sales teams build accurate, professional quotes faster. It guides reps through complex product configurations, applies the right pricing and discounting rules automatically, and generates polished proposals without manual work. The result is shorter sales cycles, fewer pricing errors, and a more consistent buying experience.
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What is the difference between Advantage CPQ and Smart CPQ?
Conga offers two CPQ solutions built for different levels of complexity. Advantage CPQ is designed for enterprise organizations with sophisticated configuration, pricing, and approval requirements, offering deep customization and the flexibility to handle high-volume, complex deal structures. Smart CPQ is a streamlined solution for teams that need fast deployment and straightforward quoting without the overhead of a full enterprise implementation.
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Does Advantage CPQ integrate with any CRM?
Advantage CPQ integrates directly with leading CRM platforms, enabling sales reps to build and send quotes without leaving their existing workflow. Opportunity data flows automatically into the quoting process, eliminating duplicate data entry, and completed quotes sync back to the CRM record. This keeps pipeline data accurate, speeds up the quote-to-close process, and gives sales leaders cleaner visibility into deal status and revenue forecasts.
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How long does the Advantage CPQ implementation take?
Implementation timelines vary depending on the complexity of your product catalog, pricing rules, approval workflows, and existing systems. Simpler deployments can go live in a matter of weeks, while enterprise implementations with deep integrations and custom configurations typically take longer. Conga's implementation team works with you to scope the project upfront so you have a clear timeline and a plan that fits your business.