Conga Recognized as a Leader in 2026 Gartner® Magic Quadrant™ for B2B Pricing & Rebates Optimization Software 

Top analyst firm Gartner® has named Conga a Leader in its first-ever Magic Quadrant™ for B2B Pricing & Rebates Optimization Software. This recognition follows Conga’s successful acquisition of PROS B2B business in February 2026. As a unified organization, Conga now delivers end-to-end pricing transformation that helps companies improve margins, scale pricing complexity, and support modern digital commerce strategies. 

What’s more, Conga’s placement on the Magic Quadrant grid is furthest in Completeness of Vision (x axis) and highest in Ability to Execute (y axis).  

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Conga. 

To us, these data points provide important information about Conga’s pricing solutions: 

Why This Recognition Matters 

The Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software evaluates market vendors in the pricing and rebates space, providing a snapshot-in-time assessment that helps technology buyers develop shortlists of vendors capable of meeting their specific use cases.  

Leaders execute well against their current vision and are well-positioned for tomorrow. 

“We believe being named a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software—and being positioned highest on the Ability to Execute and furthest on the Completeness of Vision axes—validates what our customers consistently tell us: Conga delivers the most powerful, intelligent and intuitive pricing solution on the market,” said Rohit Chhabra, Chief Product Officer, Conga. “Built on more than 20 years of combined expertise and powered by AI science, Conga delivers everything enterprises need to transform pricing from a back-office function into a true strategic advantage.” 

Intelligent, Connected Pricing Technology 

Conga’s AI-powered pricing solutions modernize the pricing lifecycle to maximize revenue and protect margins. Our end-to-end pricing transformation engine powers every deal, enabling customers to: 

Visit our website to learn more about Conga Price Optimization and Management and Conga Rebate Management.  

You can also read the full Magic Quadrant report here.  

Gartner, Magic Quadrant for B2B Pricing and Rebate Optimization Software, Mark Lewis, Luke Tipping, 13 April 2026.  

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