Now delivering revenue certainty to AWS customers in AWS Marketplace
It probably comes as no surprise that business-to-consumer (B2C) buying behaviors influence our business-to-business (B2B) purchasing behaviors – a profound example of this being marketplaces. “Forrester estimates that the adoption of such [B2B] marketplaces quadrupled in 2021 alone and is poised for continued growth...
How CLM software improves the five stages of contract management
Contracts are an increasingly important aspect of any business, from local mom-and-pop storefront to the largest enterprise organizations. But without a plan in place, the contract management process can become overwhelming for employees and full of risky manual errors.
The ultimate guide to order-to-cash (OTC): Everything you need to know
Gaining new customers for your business is a big accomplishment that requires cross-functional effort by numerous teams. However, the hard work doesn’t stop when you close the deal or a customer places their initial order. In fact, that’s just the tip of the iceberg, and what comes next can be even more complex.
Quote-to-cash (often abbreviated as QTC or Q2C) is an important set of business processes that span the entire sales cycle. QTC involves a variety of activities and many departments across the organization—which has traditionally led to unnecessary siloes and inefficiencies.