Conga Smart CPQ (formerly PROS) ranked among the best solutions in the Gartner Critical Capabilities report for 2025. The report evaluates 15 CPQ tools against various key use cases and capabilities.
Analyzing Conga Smart CPQ’s Capabilities
Gartner found Conga Smart CPQ to be a good option for selling a wide range of tangible goods, especially when integrated with Conga’s price optimization solutions.
The software’s product selection capabilities were among the best for vendors evaluated in this report. This includes a highly usable sales catalog, product search, product comparison, eligibility filtering, and more.
The end-user UI is fast, easy to use, and includes powerful bulk updates and goal-seeking price adjustments. In the demo shown to Gartner, the tool was able to edit an extremely large quote with good application response times. It was also able to generate a very large proposal within 20 seconds.
Overall, Conga Smart CPQ earned a top ranking (either #1 or #2) in five of the seven critical use cases evaluated in this report.
About the Gartner Critical Capabilities Report for CPQ
As a companion to the Magic Quadrant™, Gartner Critical Capabilities reports score competing products and services against a set of meaningful differentiators. The results reveal which options are the best fit in various use cases—helping organizations focus on the vendors best suited to their needs and identify a shortlist of solutions for deeper evaluation.
This 2025 Gartner Critical Capabilities report evaluates 15 Configure, Price and Quote applications against seven important use cases, including:
- Direct sales
- Channel sales
- Composable
- Long-term deal negotiation
- Service selling
- Complex manufacturing
- Solution selling
