The Total Economic Impact™ Study of Conga Smart Price Optimization and Management

The Financial Impact of Conga’s Intelligent Pricing Software

Forrester’s Total Economic Impact study breaks down the three-year financial impact of Conga Price Optimization & Management (formerly PROS), based on customer interviews and data aggregation. 

Measuring the return on investment (ROI) for price management and optimization solutions is critical to assessing the value a vendor brings to your business.  

Forrester Consulting conducted a Total Economic Impact (TEI) study to examine the potential benefit for organizations using Conga Price Optimization & Management.  

About Forrester Total Economic Impact Studies

Forrester’s Total Economic Impact (TEI) studies are independent, research-based analyses that quantify the financial value, risks, and benefits of technology investments. They provide a three-year, data-driven business case focusing on ROI, cost savings, and increased productivity.  

Key Components of a TEI study Include: 

• Benefits which quantify improvements like increased revenue or faster sales cycles
• Costs including licensing, implementation, and training expenses
• Flexibility which analyzes potential future strategic advantages
• Risk adjusted for potential pitfalls in implementation or adoption

These studies are primarily used by decision-makers to make the business case for technology investments.